Mario Kempes

Personal Branding - Logo design

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Mario Alberto Kempes

Mario Alberto Kempes, better known as El Matador, is an Argentinian sports commentator, coach, and former soccer player. He remains one of the most well-recognized soccer players in the world and very highly regarded as one of the best Argentinian soccer players ever. El Matador is currently a soccer analyst and Spanish commentator for ESPN Deportes.

Project

The main goal of this project was to create a clean and impressive logo that represents Mario Kempes’ personal identity.

Team

In collaboration with the graphic designer team at Yoraco Fox


Concept

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Color Palette and Logo Sizes

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Typography and Logo Variations

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